OLAPLEX Broad Spectrum Chelating Treatment

OLAPLEX Broad Spectrum Chelating Treatment

Removing deep build-up

The solution to deep build-up just launched in salons as OLAPLEX’s Broad Spectrum Chelating Treatment. While we all know transformations can take time, sometimes the thing getting in the way is deep buildup that needs to be addressed by your hairdresser. We can avoid this! While OLAPLEX Nº.4C Bond Maintenance Clarifying Shampoo may be in your haircare arsenal, the Broad Spectrum Chelating Treatment is there when your build-up needs professional care or as part of a healthy hair routine.

Reach your colour goals

Not only can cortex deep deposits prevent you from reaching your colour goals, they also affect the way products like OLAPLEX penetrate through your hair by creating a barrier. This barrier leads to damage, and lacklustre hair, no matter what products are used to enhance or rebuild it. This is a service only your hairdresser can offer you; it’s not an at home treatment! For routine buildup maintenance you’d use Nº.4C. Our Chelating Treatment is the only of its kind to rebuild hair simultaneously while it thoroughly, yet gently removing impurities and buildup.

Remove 98% of build-up

OLAPLEX Broad Spectrum Chelating Treatment removes harmful particles without damaging hair. Its potent Vitamin C cleans the scalp and provides antioxidant protection from pollution and free radical damage. It allows better penetration and efficacy of all chemical services. Promotes vibrant colour and consistent lightening results. Restores natural shine, softness, and manageability. It’s clinically proven to remove 98% of buildup with one use.

Surfactant free

A surfactant-free, ultra-potent broad spectrum chelating blend with Vitamin C-rich Kakadu Plum Extract to penetrate down to the cortex and purify hair by removing stubborn buildup as if refreshes soothes the scalp. So what does a Chelating routine look like at the salon?

 

• Step 1: Pre-cleanse with Nº.4C
• Step 2: Treat with Broad Spectrum Chelating Treatment
• Step 3: Nº.4 Bond Maintenance Shampoo post-cleanse and add moisture with OLAPLEX 4-IN-1 Moisture Mask.

Clarify and chelate how they differ

The difference between OLAPLEX Nº.4C Bond Maintenance Clarifying Shampoo and the OLAPLEX Broad Spectrum Chelating Treatment is that Nº.4C is a deep-cleansing shampoo. It removes surface buildup, for when you need a clarifying cleanse. The Chelating Treatment is a pro-only, cortex deep purification treatment that removes cortex-level deposits and buildup. It’s for clients who have deep buildup.

 

The Chelating Treatment is ideal for anyone who lives in an area with hard water, well water and heavily polluted water source or who has moderate to major build that could compromise service results. For the best possible penetration of any salon service, ask your hairdresser for an OLAPLEX Broad Spectrum Chelating Treatment beforehand!

The Nº.4C Bond Maintenance Clarifying Shampoo

The Nº.4C Bond Maintenance Clarifying Shampoo, infused with patented OLAPLEX Bond Building Technology is our exclusive Broad-Spectrum Clarifying System. The Nº.4C Bond Maintenance Clarifying Shampoo removes damaging impurities from the surface of the hair without stripping or drying.

• Nº.4C Bond Maintenance Clarifying Shampoo deep cleanses for vibrant colour clarity and soft, shiny hair.
• Nº.4C Bond Maintenance Clarifying Shampoo protects hair by removing heavy metals, minerals, chlorine, pollutants, and product buildup and thereby allows for optimal performance of your hair repair routine.
• Nº.4C Bond Maintenance Clarifying Shampoo is non-stripping and non-drying.
• Nº.4C Bond Maintenance Clarifying Shampoo is Sulfate free and Ph Balanced to maintain hydration.

By Stephen Buchanan